Side Projects
Designing the systems behind enterprise conversations, for human teams & AI agents
Side Projects
Imprint
A collection of credit card backgrounds that interprets global landmarks through Japanese woodblock aesthetics, balancing expressive artwork with space for everyday card details.
Ligatures
Upload a face, reveal OpenType features, preview live, export CSS.
Scaling AI Influencer Music
3.4 million views in 7 days. Portrait pipelines for AI-native music creators - volume without losing a voice.
Mentorship
One-to-one mentorship for designers on portfolios, careers, and research, from students breaking in to people already in product roles. Sessions stay concrete: what to cut from a case study, how hiring managers read the work, and what to practice before the next interview. I have mentored through ADPList and AIGA New York, and earlier was a mentee in AIGA New York’s Early Career Mentorship Program.
Portfolio reviews, career talks, and craft feedback for early-career designers who want a clearer read on their work and their next step.
Portfolio reviews, career talks, and research feedback on ADPList. Sessions stay concrete: what to cut, what to show, and how hiring managers read the work.
2024
2025
Top 50 · Oct–Dec 2025
Top 50 · Jul–Sep 2025
Structured feedback and time with senior designers through the AIGA New York Early Career Mentorship Program, on the work itself and on finding the next role.
Early Career Mentorship Program · 2022
What mentees say
Notes from one-to-one sessions on portfolios, careers, and craft.
I had an insightful session with Guru, he was approachable and understanding as a mentor. His feedback was also quite succinct, comprehensive, and in line with my career goals. I highly recommend him to be your next mentor.
PB Preiyal Bhalla
UX Designer, Amazon Games
Gurudutt is an approachable, insightful, and logical mentor. I am honored to have his comprehensive feedback on my product design projects, which greatly benefits me a lot. If you are looking for professional advice on interaction design/research and career path development, I highly recommend Gurudutt as your next mentor!
TT Trista Tu
Product Designer, Stellantis
I had 2 productive portfolio review sessions with Gurudutt. He provided insightful feedback on tailoring portfolios to hiring manager impressions and has a rich understanding of product design in tech. I highly recommend Gurudutt for kind and constructive mentorship.
ET Elysha Tsai
Product + Visual Designer, NASA JPL
Music
About
TL;DR
Design lead for Salesforce Contact Center, shaping conversational and multimodal experiences where human teams and AI agents work side by side. I align teams that don’t naturally agree, ship under pressure, and build systems used by millions.
Mentor to designers via AIGA New York, and a believer in design that changes how people work. Music is a hobby, alongside exploring AI tools. I’m passionate about leveraging design for real-world impact and am always open to new collaborations.
Principles
Craft Builds Trust
Don’t wait for the final version to share good work: polish the hardest moment early and invite feedback while it can still change the outcome, so trust in each other’s judgment grows as the product does.
Kintsugi
Every first draft from a PM or stakeholder, built with AI or by hand, holds real intent: credit what it got right, repair what it missed in the open, and let the visible seams make the product stronger.
Validate Fast, Ship Right
Test the concept in days so the evidence does the pushing back, then spend the craft on the version that survived, shipped right for the customer.
Clarity is the Deliverable
Before any pixels, get the problem, the customer and the definition of done into one sentence every team repeats the same way after the meeting.
Alignment is a Material
Decision rights, incentives and org lines shape the product as much as any pixel, so map who decides first and design the shared layer instead of shipping the org chart.
Raise the Room
Leadership shows in what others can do without you, so explain your reasoning, work through hard calls together, and hand over decisions, not just tasks.
Experience
Worked with
- User Interface/User Experience Lead
- Interaction Designer (Sponsored Project)
- Graduate Teaching Assistant
- Experience Designer (Sponsored Project)
- Experience Designer (Sponsored Project)
- UX Design Intern
- UX Design Intern
- Research Intern (Blockchain)
Community
- Design Mentor
- Design Mentor
- UX Designer (Volunteer)
- Jury
Education
Degrees
- MS Human-Computer Interaction
- BE Computer Science
Certifications & courses
2026
- Agentic AI Foundations: Business Risks and Applications
- McKinsey.org Forward Program
2025
- Generative AI Leader
- Strategy and Innovation for Agile Organizations
- User Experience Design
- The Complete Product Management Fundamentals
- Fundamentals of UI/UX Design
- Vibe Coding Fundamentals
- AI for Product Management
- Digital Adoption Certification
- Product Management Basics Certification
- Product Analytics Certification
2024
- Generative AI for Software Developers Specialization
- Generative AI: Impact, Considerations, and Ethical Issues
- Generative AI: Foundation Models and Platforms
- Generative AI: Prompt Engineering
- Generative AI Essentials
- Personal Branding: Stand Out and Succeed
- Product Management: An Introduction
2023
- Understanding the Value of Human-Centered Design
- Web Accessibility for All
- Communicating with Presence Specialization
- Designing and Building AI Products and Services
- Positive Psychology
- Introduction to Generative AI
- Influence Without Authority
2022
2021
- Workflow Builder
- Awwwards Young Jury 2021
2020
- TMP Accessibility Champion
- Ranger Badge
2019
- Health Information Privacy and Security (HIPS)
- Group 2 Social / Behavioral Research Investigators and Key Personnel
- Responsible Conduct of Research - Basic Course
- Introduction to Applied Machine Learning
- Customer Engagement Specialist
- Customer Engagement - Problem Solving and Process Controls
- The Big Picture of Marketing
- Enterprise Design Thinking - Team Essentials for AI
- Introduction to Modern Cybersecurity
- Business Transformation with Google Cloud
- FinTech: Foundations, Payments, and Regulations
- Enterprise Design Thinking Practitioner
- UX Design: 4 Ideation
- UX Foundations: Prototyping
- UX Design: 3 Creating Personas
- UX Design: 2 Analyzing User Data
- UX Design: 1 Overview
- Planning a Career in User Experience
- AI For Everyone
- Hadoop Foundations - Level 1
2018
- Data Science Foundations - Level 2 (V2)
- Data Science Foundations - Level 1
- Data Science Methodology
- Data Science Hands-On with Open Source Tools
- Introduction to Data Science
- Poverty & Population: How Demographics Shape Policy
- Responsive Web Design
- Collaborative Robot Safety: Design & Deployment
- Agile with Atlassian Jira
- Elements of AI
- VR & 360 Video Production
- Python Data Science Toolbox (Part 1)
- An Introduction to Practical Deep Learning
- Intermediate Python for Data Science
2017
2015
- Summer Program in Music Composition
Colophon
Designed, written, and engineered by Gurudutt Perichetla. This digital garden was seeded in the fog of San Francisco (2024) and is currently blooming in the warmth of Chennai (2026). It serves as a living archive of my work in Product Design, bridging the gap between complex enterprise systems and human-centric interfaces.
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