Side Projects
Designing the systems behind enterprise conversations, for human teams & AI agents
Side Projects
Ligatures
Upload a face, reveal OpenType features, preview live, export CSS.
Scaling AI Influencer Music
3.4 million views in 7 days. Portrait pipelines for AI-native music creators - volume without losing a voice.
Music
About
Design Lead for Salesforce Contact Center
Shaping conversational and multimodal experiences where human teams and AI agents work side by side. I align teams that don’t naturally agree, ship under pressure, and build systems used by millions. Mentor via AIGA New York and ADPList. Outside work: music, and poking at AI tools.
Principles
Clarity is the Deliverable
Before any pixels, get the problem, the customer and the definition of done into one sentence every team repeats the same way after the meeting.
Validate Fast, Ship Right
Test the concept in days so the evidence does the pushing back, then spend the craft on the version that survived, shipped right for the customer.
Craft Builds Trust
Don’t wait for the final version to share good work: polish the hardest moment early and invite feedback while it can still change the outcome, so trust in each other’s judgment grows as the product does.
Kintsugi
Every first draft from a PM or stakeholder, built with AI or by hand, holds real intent: credit what it got right, repair what it missed in the open, and let the visible seams make the product stronger.
Alignment is a Material
Decision rights, incentives and org lines shape the product as much as any pixel, so map who decides first and design the shared layer instead of shipping the org chart.
Raise the Room
Leadership shows in what others can do without you, so explain your reasoning, work through hard calls together, and hand over decisions, not just tasks.
Interviews
Experience
Worked with
User Interface/User Experience Lead
- Interaction Designer (Sponsored Project)
- Graduate Teaching Assistant
- Graduate Research Assistant
- Experience Designer (Sponsored Project)
- Experience Designer (Sponsored Project)
- UX Design Intern
- UX Design Intern
- Research Intern (Blockchain)
Community
- Design Mentor
- Design Mentor
- UX Designer (Volunteer)
- Design Mentee
- Jury
Education
Degrees
- MS Human-Computer Interaction
- BE Computer Science
Certifications & courses
2026
- Agentic AI Foundations: Business Risks and Applications
- McKinsey.org Forward Program
2025
- Generative AI Leader
- Strategy and Innovation for Agile Organizations
- User Experience Design
- The Complete Product Management Fundamentals
Colophon
Designed, written, and engineered by Gurudutt Perichetla. This digital garden was seeded in the fog of San Francisco (2024) and is currently blooming in the warmth of Chennai (2026). It serves as a living archive of my work in Product Design, bridging the gap between complex enterprise systems and human-centric interfaces.
Now
What I'm learning, listening to, and playing
Mentorship
Mentoring designers through AIGA and ADPList
One-to-one mentorship for designers on portfolios, careers, and research, from students breaking in to people already in product roles. Sessions stay concrete: what to cut from a case study, how hiring managers read the work, and what to practice before the next interview. I have mentored through ADPList and AIGA New York, and earlier was a mentee in AIGA New York’s Early Career Mentorship Program.
Portfolio reviews, career talks, and craft feedback for early-career designers who want a clearer read on their work and their next step.
Portfolio reviews, career talks, and research feedback on ADPList. Sessions stay concrete: what to cut, what to show, and how hiring managers read the work.
2024
2025
Top 50 · Oct–Dec 2025
Top 50 · Jul–Sep 2025
Structured feedback and time with senior designers through the AIGA New York Early Career Mentorship Program, on the work itself and on finding the next role.
Early Career Mentorship Program · 2022
What mentees say
Notes from one-to-one sessions on portfolios, careers, and craft.
I had an insightful session with Guru, he was approachable and understanding as a mentor. His feedback was also quite succinct, comprehensive, and in line with my career goals. I highly recommend him to be your next mentor.
Preiyal Bhalla
UX Designer, Amazon Games
Gurudutt is an approachable, insightful, and logical mentor. I am honored to have his comprehensive feedback on my product design projects, which greatly benefits me a lot. If you are looking for professional advice on interaction design/research and career path development, I highly recommend Gurudutt as your next mentor!
Trista Tu
Product Designer, Stellantis
I had 2 productive portfolio review sessions with Gurudutt. He provided insightful feedback on tailoring portfolios to hiring manager impressions and has a rich understanding of product design in tech. I highly recommend Gurudutt for kind and constructive mentorship.
Elysha Tsai
Product + Visual Designer, NASA JPL